Geography Fieldwork

A Level

Qualitative data

2. Qualitative data

Qualitative information (such as interview transcripts, photographs, creative writing and film) can be analysed objectively.

Frequency analysis

Frequency analysis identifies how often a particular theme occurs. For example, in a series of open-ended interviews about a city centre, 45% of the interviewees mentioned crime.

Thematic analysis

Thematic analysis helps you to look for recurring themes within your data. Coding is a useful technique of thematic analysis

  • Descriptive coding Read the response several times. Try to summarise each line with a label consisting of a single word or short phrase
  • Analytic coding Read your labels again. Try to group labels together into a few concepts